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Video: Reinventing Customer Engagement with HSBC

April 04, 2021

In March 2021, we held the first of our Digital Marketing Academy series of online sessions on ‘Reinventing Customer Engagement.’

The Digital Marketing Leadership Academy aims to help you innovate, learn and grow in the age of AI by providing leading edge digital strategy insights which will help drive business growth.

Customer behaviours and expectations are changing rapidly. During this session, attendees gained insights into how to create the best customer experiences throughout their entire lifecycle.

Hear from Donata Peksa, Head of Brand Experience and David Marsh, Head of Social Media Insights & Governance at HSBC discuss the importance of becoming customer-centric.

Watch HSBC’s presentation below:

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The Digital Leadership Forum is a membership community of innovative digital leaders from some of the world’s leading organisations including Unilever, Intel, Pfizer, Dell Technologies, BT, GSK and Baker McKenzie.

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