Transforming your organisation with design thinking – Session Report

April 04, 2020


In April 2020, members of the Digital Leadership Forum met over Zoom to discuss Transforming your organisation with design thinking.

Representatives from leading organisations including Dell Technologies, Lloyds Banking Group, GSK, BT, AXA PPP Healthcare, EDF Energy, LV=, G4S, Octopus Investments, BDO, Chaucer Group, Highways England and more gained insights on how to apply design-thinking to products, services and customer experience.

Key themes explored were how to better address the evolving needs of your customers by designing compelling products to differentiate your services and your company. Attendees also gained insights into how design thinking can be applied to systematically rework customer journeys.

Attendeees heard from Nawid Obaydi, Management Consultant at Chaucer Group who began the session by discussing the human-centered and collaborative approach to innovation through design led thinking, touching on the needs of people, the possibilities of technology, and the requirements for business success.

Next, we heard from Sandra Vickery, Senior UX/UI Design Manager at BT who touched on the 5 Why’s of problem solving when it comes to designing products and services, designing the right products for the right reasons, and finding the sweet spot between feasibility, viability and desirability.

The final presentation was brought to us by Lucia Abugattas, Employee Experience & Change Management Consultant, Formerly of ASOS who discussed the importance of employees within design thinking strategies.

Watch the presentations below: