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Get More Out of Your Social Media July 04, 2017

In a generation of selfies, hash-tags, vloggers and filters; social media has paved the way businesses interact with their audiences on a global scale.

Social media has become an effective tool for brands to offer personalised customer service, receive feedback on launching new products and engagement with new businesses.
Here are 6 key takeaways to get more out of your social media...

1. Relevant Relationships 

Follow accounts that you have a genuine interest in and be strategic on who you interact with. Direct message users and other businesses that you value and ask for them to review your products, articles and posts. They should have similar interests and relevant followers themselves for you to build a relationship. You’ve got to share their content and build a relationship to tap into their audience.  

2. Brand Personality

Simply be yourself. Get involved with trending topics and discussions. Users want to know your opinions and hear you be different, humorous and show some personality. For example, Post Office responded to a tweet from someone who humorously asked why their valentines card hadn’t arrived. Their reply was "Sorry to hear that, when exactly did your mum post them?” The tweet got great attention and Post Office’s followers increased massively. 

Post Office tweet
Post Office tweet

3. Trial and Error

If you’re struggling with engaging with your audience on a social media channel then simply drop that network and find other channels that will be relevant for you. Find out which channels your audiences are using and join them to trial out if it works for you. The Economist recently joined Snapchat and have found a new younger demographic audience and found it much more engaging than sites like Facebook. 

4. Insights to your customer

On Twitter you can see the clicks and impressions of your tweets and assess what your audience like and specifically how and when to approach them. With Hootsuite Insights, you can gather information across all your social media channels, allowing you to measure your customer’s attitude, get real feedback on your products and run reports that help you to make better business decisions.

5. Social Media is a search engine 

Over 70% of consumers will check your social media before even landing on your website. People don’t necessarily Google or enter your website details, they also use social media channels to find what they’re looking for. Your customers want you to be on social media and demand fast responses. The more social media shares and responses you receive, the higher your search ranking will be for those that still Google your organisation. 

6. Location, Location, Location

Geo-targeting is an effective way to send your message out to a specific audience based on their location. Social networks like Facebook and Twitter have tools that allow you to communicate the right content to over over 200 market audiences.

This article was brought to you by Ram Lamba from the Digital Leadership Forum.

We hope this gave you some insight and continued curiosity for our future sessions which include Digital Marketing and Social Media sessions