Build a 5-star customer experience with AI

Thursday 25th Jul 2019 @ 09:00 - 14:00

Baker McKenzie, London, 100 New Bridge St, London EC4V 6JA

By 2025 an estimated 95% of customer interactions will be supported by AI. Attend this session to learn more about how AI can boost your customer experience.

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What is a DLF event

The Digital Leadership Forum is a membership community of innovative digital leaders from leading brands including Barclays, Unilever, Intel, Lloyds Banking Group, Pfizer, Dell Technologies, GSK and Baker McKenzie. Each month we host interactive knowledge-sharing sessions for our members where you can share experiences and gain fresh insights to drive your digital transformation strategies.

What happened at the event

Our members battled the sizzling temperatures in London to join us for our session to how to build a 5-star customer experience with AI. The session opened with an engaging presentation from Katie King which was packed with case studies from her recent book on ‘How to harness the power of AI in marketing’ where she interviewed a cross section of senior digital executives on how they are harnessing the power of AI.

This was followed by a detailed case study from Shell on the roll out of their B2B chatbot to support global sales of their lubricant products. Then our members had the chance to take part in speaker deep-dives and breakout discussion groups. The speaker deep-dives were packed and our members had the chance to ask their questions directly to the experts, share their challenges and source solutions.

Discussion Group Key Takeaways

Speakers and round table leaders

Diogo Coutinho

Diogo Coutinho

Product Lead

Shell International Ltd

Katie King

Katie King

Keynote Speaker on AI

Darren Ford

Darren Ford

VP Global Customer Services

Artificial Solutions

Joanna de Fonseka

Joanna de Fonseka

Senior Associate

Baker McKenzie

Neil Streete

Neil Streete

Head of Product Delivery


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