Learn about the future of search and how to best develop successful B2B Search strategies. 

  • Hear the latest insights on paid search strategies, audience planning, programmatic advertising, metrics and measurement
  • Learn about SEO strategy for site migrations
  • Discover how to future-proof your content for voice search
  • Debate the impact of voice search and virtual assistants 

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Rob Watkins
  • Hear insights on the latest paid search strategies at Samsung Electronics. Learn about audience planning, programmatic advertising and hear how Samsung has developed their own voice search technology 
James Rowland
  • Explore Thomson Reuters case study: SEO strategy for site migration
  • Discover the latest search strategies at Thomson Reuters; paid search, metrics and analytics
Christopher Gallet
  • Hear how BAE Systems are future proofing their content for voice search
  • Learn about the latest search strategies at BAE Systems 
Morrison & Foerster HQ
1 Ropemaker St, London EC2Y 9AW



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Event Audience

This session is relevant if you work in digital and social media roles from director to exec level including customer research and insights teams. We regularly have attendance from Heads of Digital, Heads of Marketing, Digital & Social Media Managers and those working in Communications, Innovation, PR & Digital Transformation roles.