Webinar: Enhancing Brand Narrative on YouTube

Tuesday 28th Apr 2020 @ 11:00 - 11:45

Zoom Webinar

Online content helps people express emotion and connect with each other around shared passions globally. Around this virtual campfire, users want to interact through sharing, commenting and joining a conversation.

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What is a DLF event

The Digital Leadership Forum is a membership community of innovative digital leaders from leading brands including Unilever, Intel, Lloyds Banking Group, Pfizer, Dell Technologies, BT, GSK and Baker McKenzie. Each month we host interactive knowledge-sharing sessions for our members where you can share experiences and gain fresh insights to drive your digital transformation strategies.

About the event

This session will explore how leading brands become storytellers.

Join us at this webinar to explore:

  • How to leverage these passions and conversations to forge deeper bonds with consumers
  • How to take control of the narrative around your brand
  • How to approach a content plan that’s meaningful, sustainable and complementary to your paid marketing efforts
  • Successful brands and their best practices around converting brand loyalty to revenue through content

Speakers and round table leaders

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