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Digital Marketing Leadership Academy: Designing a mobile-first CX strategy

Thursday 20th Aug 2020 @ 10:00 - 12:00

Zoom Meeting

Adopting a mobile-first approach to design has become a critical path to success as customers are increasingly choosing to engage with organisations through their mobile devices. This session is an opportunity for you to better understand how you can optimise the experience of your mobile customers.

Member Registration Request Guest Pass

What is a DLF event

The Digital Leadership Forum is a membership community of innovative digital leaders from leading brands including Unilever, Intel, Lloyds Banking Group, Pfizer, Dell Technologies, BT, GSK and Baker McKenzie. Each month we host interactive knowledge-sharing sessions for our members where you can share experiences and gain fresh insights to drive your digital transformation strategies.

About the event

Join us to discuss how you can respond to today’s growth in mobile app usage and provide cutting-edge experiences which meet the expectations of mobile-first customers.

Join this session to:

  • Explore how to develop a mobile-first strategy
  • Gain ideas for optimising your existing products and leveraging customer data
  • Learn how to embrace agile methodologies for faster mobile product development, better quality and reduced risks

This session is designed for:

  • Product Owners; Directors of UX & Design; UX/UI Designers, Digital CX Managers/Directors; Service Design Managers; Directors of Digital Strategy; Product Marketing Managers; Digital Marketing Managers/Directors

Agenda

Speakers and round table leaders

Emma Ledger

Digital Product Owner

Sky

Ashleigh Calderwood

Digital Design Manager

Coutts

Sandra Mileikyte

UX Director

Coutts

Sean Hook

User Experience Designer

Coutts