Thursday 20th Aug 2020 @ 10:00 - 12:00
Adopting a mobile-first approach to design has become a critical path to success as customers are increasingly choosing to engage with organisations through their mobile devices. This session is an opportunity for you to better understand how you can optimise the experience of your mobile customers.
The Digital Leadership Forum is a membership community of innovative digital leaders from leading brands including Unilever, Intel, Lloyds Banking Group, BT, Pfizer, Dell Technologies, Sky and AstraZeneca. Each month we host interactive knowledge-sharing sessions for our members where you can share experiences and gain fresh insights to drive your digital transformation strategies.
In August 2020, members of the Digital Leadership Forum met over Zoom to discuss ‘Designing a mobile-first CX strategy’.
Representatives from leading organisations including Unilever, BT, AXA Investment Managers, Coutts, Sky, GSK, Royal London, Natwest, AXA PPP Healthcare, Eurodiet, Selesti and more gained the latest insights into how to respond to today’s growth in mobile app usage, by exploring how to develop a mobile-first strategy.
Here are some key takeaways:
Watch the full presentations below:
Digital Product Owner
Digital Design Manager
User Experience Designer