Innovative digital marketing strategies for 2021

Anil started early in 2004 in Google and became a search engine marketing specialist helping Indian pure-play Internet companies win the early adopters of the Internet.
The launch of YouTube in Asia Pacific markets in 2010 changed gears and Anil joined as the first crew member of the video rocketship in Singapore helping launch YouTube monetization in the 6 markets from 2011 to 2013.
As an early evangeliser of online video, Anil was deeply passionate about bringing together data and storytelling and unlocked the upstream branding challenges where he truly found his sweet spot of creative storytelling, facilitating C-level engagements and data-led ideation. Anil, as part of the founding BrandLab team has designed and facilitated hundreds of brand workshops in a little over 5 years across global markets including New York, Japan, Australia, India, SEA with clients like Samsung, Unilever, Moto BR, and Nissan JP.
In his current role, Anil drives video growth for one of the fastest-growing YouTube businesses in the region, Vietnam. He is passionate about Design Thinking and spends his other hours slow cooking a perfect Hyderabadi Dum Biryani.

Gemma has worked at digital consumer intelligence company Brandwatch for five years. She started as a social data journalist, writing data-driven stories on pop culture that she shared both with the press and with live audiences at Twitter’s London HQ and Oxford University. Since then, she’s penned best practice guides and industry reports for marketers and insights professionals using all kinds of digital data sources while managing Brandwatch’s content.

Stephan joined Mirriad in October 2018. Prior to Mirriad, Stephan pioneered change as President of Data, Technology and Innovation at advertising giant Publicis. Previous expertise includes CEO of VivaKi, Chief Growth and Strategy Officer for the Digital Technologies Division of Publicis Groupe, International CEO for Digitas and Razorfish, as well as Global Chief Strategic Officer and President of Tribal DDB EMEA.