Thursday 10th Dec 2020 @ 10:00 - 11:40
With turbulent times for business set to continue well into 2021, now is the time to closely explore and re-evaluate your marketing goals and performance metrics for the year ahead.
The Digital Leadership Forum is a membership community of innovative digital leaders from leading brands including Unilever, Intel, Lloyds Banking Group, Pfizer, Dell Technologies, Sky, GSK and Baker McKenzie. Each month we host interactive knowledge-sharing sessions for our members where you can share experiences and gain fresh insights to drive your digital transformation strategies.
In December 2020, members of the Digital Leadership Forum met over Zoom to discuss ‘Innovative digital marketing strategies for 2021′.
Representatives from leading organisations including Pfizer, Unilever, BDO, Intel, Baker McKenzie, GSK, BT, AXA Health, LV=, AstraZeneca, Royal London, Allen & Overy, Chaucer Group, AXA Investment Managers, EDF Energy, Coutts, Selesti and many more explored how digital marketing is shifting in the wake of COVID-19 and how companies can respond to this positively and creatively.
Attendees heard from Gemma Joyce, Senior Content Manager at Brandwatch and Stephan Beringer, CEO at Mirriad discuss points on implementing a tactical approach to marketing in which teams value responding to change over following a plan and the latest tools and applications set to make an impact in 2021.
We then heard a panel discussion, facilitated by Selesti and featuring Anil Tirunagari, YouTube Business Head Vietnam, Google and Kasia Lukaszewska, Senior Digital Engagement Manager at Unilever. Some of the key topics explored were:
Hear from Mirriad below:
Senior Digital Engagement Manager
YouTube Business Head Vietnam
Senior Content Manager