Innovative digital marketing strategies for 2021

Thursday 10th Dec 2020 @ 10:00 - 12:00

Zoom Meeting

With turbulent times for business set to continue well into 2021, now is the time to closely explore and re-evaluate your marketing goals and performance metrics for the year ahead. To survive and thrive again, marketers must invest in agile marketing strategies and remain conscious of innovations in digital marketing technology, channels, and platforms.

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What is a DLF event

The Digital Leadership Forum is a membership community of innovative digital leaders from leading brands including Unilever, Intel, Pfizer, Dell Technologies, BT, GSK and Baker McKenzie. Each month we host interactive knowledge-sharing sessions for our members where you can share experiences and gain fresh insights to drive your digital transformation strategies.

About the event

During this session, we will explore how digital marketing is shifting in the wake of COVID-19 and how companies can respond to this positively and creatively. We’ll learn how to go about implementing a tactical approach to marketing in which teams value responding to change over following a plan. We’ll also dive deep into the latest tools and applications set to make an impact in 2021.

Join this session to learn:

  • How to start adopting an agile marketing approach
  • Why having a strong digital presence is more important than ever before
  • Which tools and technologies to prioritise in 2021
  • How to continue evolving your brand values and messaging
  • How to embed a customer-focused culture