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Building meaningful connections with social media

Thursday 13th Aug 2020 @ 10:00 - 10:45

Zoom Webinar

Recent global events have caused abrupt changes in digital behaviour, with dramatic increases in the use of social media for easing isolation and building community. As we look forward, we’re already seeing this new focus on building meaningful connections through social media shifting organisations’ long-term strategic planning.

Become a Member Membership Pack

What is a DLF event

The Digital Leadership Forum is a membership community of innovative digital leaders from leading brands including Unilever, Intel, Pfizer, Dell Technologies, BT, GSK and Baker McKenzie. Each month we host interactive knowledge-sharing sessions for our members where you can share experiences and gain fresh insights to drive your digital transformation strategies.

What happened at the event

In August 2020, members of the Digital Leadership forum met over Zoom to learn how to build meaningful connections with social media.

Representatives joined us from leading organisations including Lloyds Banking Group, Unilever, AXA PPP Healthcare, Baker McKenzie, GSK, EDF Energy, Freshfields, Refinitiv, Octopus Investments, BT, Highways England, The Royal Mint, Decathlon, and many more.

We gained practical tips and guidance on:

  • The tangible steps businesses can take to evolve their online community
  • Building genuine relationships that last
  • How brands are shifting their content strategy and rethinking their social metrics in a new world
  • How to build a strong community with social listening and paid social

 

Watch the full presentation below:

Speakers

Alexandra Crichton

EMEA Programmes Strategist

Hootsuite

Dominique Elsey

Industry Marketing Strategist

Hootsuite