How to get more value from content marketing and social listening

Thursday 21st March

Hootsuite

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What is a DLF event

The Digital Leadership Forum is a membership community of innovative digital leaders from leading brands including Barclays, Unilever, Shell, Lloyds Banking Group, Pfizer, GSK and PwC. Each month we host interactive knowledge-sharing sessions for our members where you can share experiences and gain fresh insights to drive your digital transformation strategies.

What happened at the event

Thank you to our speakers and group leaders for facilitating the conversations and Hootsuite for providing such an inspiring space. 

“Too much filler content, not enough killer” was a strong way to start a talk by JustGiving’s Head of Growth Danny Denhard, but the numbers speak for themselves: every minute; 72 hours of video are uploaded to YouTube, 3,600 images uploaded to Instagram, 278k tweets posted, the list goes on. It’s easy for brands to just add to the noise without creating any meaningful engagement. 

We all know social media marketing isn’t a one-way conversation, to truly join the conversation in an authentic manner, brands must first listen to their audience and understand what pushes them to post online.

Speakers and round table leaders

Stéphanie Genin

Stéphanie Genin

Global VP Field Marketing

Hootsuite

Emelie Swerre

Emelie Swerre

Senior Product Manager, Social Insight at Brandwatch

Brandwatch

Danny Denhard

Danny Denhard

Director Of Growth

Just Giving

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