Building meaningful connections with social media – Session Report

August 08, 2020


In August 2020, members of the Digital Leadership Forum met over Zoom to discuss ‘Building meaningful connections with social media’.

Representatives from leading organisations including Lloyds Banking Group, Unilever, AXA PPP Healthcare, Baker McKenzie, GSK, EDF Energy, Freshfields, Refinitiv, Octopus Investments, BT, Highways England, The Royal Mint, Decathlon and more gained practical tips and guidance on the tangible steps businesses can take to evolve their online community.

We heard from Dominique Elsey, Industry Marketing Strategist and Alexandra Crichton, EMEA Programmes Strategist from Hootsuite who discussed how brands are shifting their content strategy, and rethinking their social metrics in a new world.

Attendees gained valuable insights into how to build a strong community with social listening and paid social and the steps to take in order to build genuine relationships that last.

Watch the full presentation below: